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Privacy Policy respects the privacy of its members and other visitors to its Web sites (the “Sites”) or use of our mobile applications (each an “App”). The Sites and Apps are collectively the “Services.” To protect online privacy, we have implemented the following policy. This Privacy Policy also describes what we do with the information we collect, and the choices Visitors have concerning the collection and use of such information. We request that you read this Privacy Policy carefully. is located in the United States and these are U.S.-based websites. By using these Sites or the Services, you agree to the data collection, use, disclosure and storage practices described in this privacy policy.


In some countries, including in the European Economic Area, this information may be considered personal data under applicable data protection laws:

Most data we collect is used only to help us better serve our members. It is our general policy to collect and store only personal information that our members and visitors knowingly provide. We generally do not share this information with third parties. However, we may disclose personal information collected if we have received your permission beforehand or in very special circumstances, such as when we believe that such disclosure is required by law or other special cases described below.

From General Users. does not automatically collect any personally identifying information from users browsing its websites. Only aggregate data — such as the number of hits per page — are collected. Aggregate data are only used for internal and marketing purposes and do not provide any personally identifying information.

We may also collect Technical Data, which includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system.

From Customers and Patients. We collect information from you when you choose to provide it to us.  This may include when you submit an application, request information from us, create an account with us, sign up for newsletters or our email lists, use our Services, submit a rating or review, participate in a survey or promotion, or otherwise contact us.

The information we collect may include your name, address, email address, telephone number, mobile telephone number, geolocation information, photos or videos, user name and, if you are a customer or patient, credit/debit card number or other financial information and medical information. If you use a third-party service to login, link to us, or communicate with us (such as a social network or third party video chat), we may receive certain information about you from the third party based on your registration and privacy settings on those third party services.

Health and Medical Information. Certain health and medical information about you is protected under the Health Insurance Portability and Accountability Act (“HIPAA”) and applicable state law. This information may be provided by you online or offline, or may be collected by us from other methods such as through a health care provider. protects covered health and medical information as required by HIPAA and applicable state law. Similarly, may use covered health and medical information as permitted by HIPAA and applicable state law. Unless you grant permission, this information is not shared with any third party.

HOW WE USE DATA uses information voluntarily submitted by patients and other customers in the following ways: Member Services and Products. Generally, and its direct, branches, divisions and affiliates use data collected to improve its own web content; to respond to visitors’ interests, needs and preferences; and to develop new products and services.

Credit Card Account Information. When patients choose to pay using their credit cards, submits the information needed to obtain payment to the appropriate third-party payment vendors for the limited purpose of processing your payment. does not otherwise disclose your credit card information.

Medical Information.  Any and all medical information received is used solely for the purpose of diagnosis and for relevant medical purposes.  At no time is this information disclosed to a third party, absent your specific request.

Compliance with Law. We may provide access to your information, including personal information, when legally required to do so, to cooperate with legal proceedings, to protect against misuse or unauthorized use of our websites, to limit our legal liability and protect our rights or to protect the rights, property or safety of visitors of these websites or the public.

Responses to Email Inquiries. When Visitors send email inquiries to, the return email address is used to answer the email inquiry we receive. does not use the return email address for any other purpose and does not share the return email address with any third party.


Cookies. Cookies are files that contain information created by a web server that can be stored on a user’s hard disk for use either during a particular session (“per-session” cookie) or for future use (“persistent” cookie). and its partners may use cookies to facilitate automated activity, assist you with storing and tracking your passwords, determine appropriate solicitations, and review navigation patterns. Cookies are not used to disseminate personally identifiable information about Users over the Internet or to analyze any information that Users have knowingly or unknowingly provided. Users may instruct their Internet browsers to opt out of accepting a “persistent” cookie and rather accept only a “per-session” cookie, but will need to login each time they visit the sites to enjoy the full benefits. If the user declines the attachment of any cookie, the user may not have access to the full benefits of the websites.

Pixel Tags. We may also use “pixel tags” (sometimes called “Internet tags,” “web beacons,” or “clear GIFS”), which are tiny graphic images, on our websites. Pixel tags help us analyze our visitors’ online behavior and measure the effectiveness of our websites and our advertising. We work with service providers that help us track, collect, and analyze this information. Pixel tags on our websites may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the websites. This information may include your IP address, your browser type, your operating system, date and time information, and other technical information about your computer or device.

Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us.


We will retain personal information for as long as you remain an active patient, as required by law, and for a reasonable time thereafter. 

We may store for as long as a valid business reason exists, which may be indefinitely, any Personal Information, including but not limited to Protected Health Information (PHI/ePHI), collected about a consumer or other individual.  

We may retain anonymized and aggregate data indefinitely.


The security of your personally identifiable information is very important to us. When we collect your personally identifiable information online, we use reasonable efforts to protect it from unauthorized access.  However, due to the inherent open nature of the Internet, we cannot guarantee that your personally identifiable information will be completely free from unauthorized access by third parties such as hackers and your use of our Service demonstrates your assumption of this risk.  We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. Only those employees who need access to your information in order to perform their duties are authorized to have access to your personally identifiable information

ACCESSING, CORRECTING AND DELETING YOUR INFORMATION acknowledges the right of individuals to access their personal data. You may request that your personal information, including any PHI/ePHI be removed from all systems. This request must be made in writing to the address provided below. reserves the right to retain certain account information for its recordkeeping or compliance purposes.

Furthermore, upon written notice, will correct any information which is incorrect.  We may require that proof of identity be provided prior to making any changes.

California residents may request and obtain from us a list of what personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. You may make one request each year by contacting us as set forth below.


It is our policy to comply with the Children’s Online Privacy Protection Act of 1998 and all other applicable laws. Our website is restricted to persons twenty-one years or older.


We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always posted online. By continuing to access or use the Services after those changes become effective, you agree to be bound by any revised Privacy Policy.


615 N Walton, Suite H

Bentonville, AR 72712

479 308 5000

[email protected]

Last Update: 12-18-2020